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MARKETING INSIGHTS BLOG
GOLDEN LASSO BLOG
SEO is a fun — and never ending — puzzle. The fact that no one (except Google itself) knows the “true” algorithms that go into SEO means that, at any moment, there are plenty of rumors swirling around about best practices, ranking improvement, and more. Plus, Google reportedly constantly updates their algorithms, making it even more difficult to nail down a clear understanding of them...
Now that we live in a digital world, “content” is the backbone of your company’s digital marketing plan. In order to market and sell your product or service, you have to have some material that describes it and helps persuade a potential customer that they could benefit from it. This includes, of course, your website’s copy and images, your brand’s overall design and tone, and your marketing strategy as a whole...